AFL’s mega deal shows footy is still the jewel in the TV crown

A grinning Darcy Vescio walks back after kicking a goal as their Carlton teammates congratulate them.

Any thoughts that the days of record TV sport deals were over have just been blown out of the water.

There was a time, not so long ago, when it seemed that Australian sport’s TV deals had reached the end of days.

But the new deal the AFL has struck with Foxtel and the Seven Network, worth $4.5 billion over seven years, has created a new paradigm.

This at a time when free-to-air TV audiences are declining and viewers on the myriad of streaming services have more choices than ever.

Author: Ivan Robinson